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Last updated [01-Jan-2021]
This Privacy Policy applies to the www.cakesandgrace.com (website)
This website or mobile
application (“Site”) is operated by Cakes & Grace Enterprises (Cakes
& Grace).
This Privacy Policy (“Policy”)
applies to information supplied by you on this Site.
Cakes & Grace aims to be
transparent about the data; we collect about you, how it is used and whom it is
shared with.
We collect your data:
·
To improve your experience
·
Under a secure environment
·
Only when necessary
·
But you may decide what and how you hear from us
Protecting the privacy and security of our customers and site visitors
is of utmost importance to Cakes & Grace. We appreciate and understand how important privacy is to you. If you
have any questions about how we protect your privacy, contact us at info@cakesandgrace.com.
How we use your information
depends on the type of information provided, which services you use and
the choices you make in your settings.
1.1
Your name and contact details. To deliver
your purchases and send you service messages (without it, we cannot perform our
contract with you). These details are also important for fraud prevention and
detection, to show you adverts on our latest products and deals, and find out
what you like. With your permission, we may use these details to send you
information about our new products and services.
1.2
Your date of birth information: To detect and
prevent fraud against either you or Cakes & Grace.
1.3
Your gender information: To direct you more
efficiently to the products you want.
1.4
Your payment information: To take payment and
give refunds (without it, we cannot perform our contract with you). We also use
these details for fraud prevention and detection.
1.5
Your contact history with us: To provide
customer service and support, (without it, we cannot perform our contract with
you). Such details are also used to train our staff so that we can provide you
with the best possible customer service.
1.6
Purchase history and saved items: To analyze and
predict your interests so as to customize your online experience including
showing you things that interest you, providing customer service and support,
and handling returns (without it, we cannot perform our services). These
details also help us to find out what you, and other customers, like.
1.7
Information about your phone or laptop, and how
you use our Site: To improve our Site and set default options for you (such as
currency). This allows us to provide you with the best possible shopping
experience. These details also enable us to protect our Site and to detect and
prevent fraud against you or Cakes & Grace.
1.8
Information from social media accounts you link
to us: To enable you to log into our Site with ease and without creating a
specific account. Such details allow us to provide product recommendations as
well.
1.9
Your responses to surveys, competitions and
promotions: To help us run surveys, competitions or promotions, which help us
better understand your interests.
1.10 Other:
Our services are dynamic and we may introduce new features, which may require
the collection of new information. If we collect materially different personal
data or materially change how we use your data, we will notify you and may also
modify this Privacy Policy.
Providing your personal
information to us is not mandatory. However, if you choose not to share this
information with us you may not be able to make purchases from this site and
you are unlikely to receive our optimal overall customer experience.
We also anonymise and
aggregate personal information (so that it does not identify you) and use it
for purposes including testing our IT systems, research, data analysis,
improving our site and app, and developing new products and services. We may
also share this information with third parties.
We do not sell any of your
personal data to any third party.
However, as a key part of
providing our services to you, we may or may not share your data with the
following categories of companies:
2.1 Companies,
if any, in the Cakes & Grace group, as different units of our group would
be responsible for different activities
2.2 Companies
involved in getting your purchases to you, such as payment service providers,
warehouses, order packers, and delivery companies
2.3 Professional
service providers, such as marketing agencies, advertising partners and website
hosts, who help us run our business
2.4 Law
enforcement and fraud prevention agencies or any body required by law
2.5 Companies
approved by you, such as social media sites (if you choose to link your account
to us)
2.6 We
may provide third parties with aggregated but anonymised information and
analytics (that does not identify you) about our customers.
2.7 In
the event that Cakes & Grace or its assets are sold, acquired or merged
with a third party, resulting in your personal data being transferred to such
third party, your personal data will at all times continue to be subject to a
privacy policy that complies with the requirements of The Information
Technology Act, 2000 and any relevant data protection laws of India.
We implement security safeguards
designed to protect your personal information, such as HTTPS. However, we
cannot warrant the security of any information that you send us.
3.1
There is no guarantee that data may not be
accessed, disclosed, altered, or destroyed by breach of any of our physical,
technical, or managerial safeguards.
3.2 It
is your responsibility to maintain the secrecy of your user ID and login
password.
If you grant us permission, we
will send you marketing messages by email and/or SMS to keep you updated with
what we’re up to and to help you view and find our products.
How to stop marketing messages from Cakes
& Grace
4.1.
You can stop receiving marketing messages from
us at any time.
You can do
this:
§
Through your account settings
§
By clicking on the ‘unsubscribe’ link in any
email
§
Contacting our Customer Service team
Once you do this, we will
ensure that you do not receive further marketing messages.
4.2
Please note that it may take a few days for all
our systems to be updated, so you may still receive messages from us while we
process your request.
4.3
Do note that stopping marketing messages will
not stop service communications (for example: order updates).
We engage in online advertising to
update you on what we are up to and to help you view and find our products.
5.1 We
aim to show you Cakes & Grace banners and ads that are relevant to you
through using a variety of digital marketing networks and ad exchanges. We use
a range of advertising technologies like pixels, cookies and ad tags service.
For more information on technologies we use, please refer to our Cookies
Policy.
5.2 Depending
on how you use the site (for example, your search history, content you read on
the sites), we will tailor banners and ads of interest to you.
6.1
We protect your personal data through the use of
data protection agreements with our data processors and related companies.
6.2
These data protection agreements are in
compliance with the relevant data protection laws of India.
7.1 We
will keep your information for as long as you have your account, or as long as
is necessary to provide our services to you, or (in the case of any contact you
may have with our Customer
Service team) for as long as is necessary to provide
support-related reporting and trend analysis only.
7.2 If
reasonably necessary or required to meet legal or regulatory requirements,
resolve disputes, prevent fraud and abuse, or enforce our terms and conditions,
we may also keep hold of some of your information as required, even after you
have closed your account or it is no longer needed to provide the services to
you.
8.1 The
right to be informed about how your personal information is being used.
8.2 The
right to access the personal information we hold about you
8.3 The
right to request the correction of inaccurate personal information we hold about
you (although you can do most of this through MyAccount
8.4 The
right to request deletion of your data, or to stop processing it or collecting
it, in certain circumstances
8.5 The
right to stop direct marketing messages (which you can do through My Account and
to withdraw consent for other consent-based processing at any time
8.6 The
right to request that we transfer or port elements of your data either to you
or another service provider
8.7 If
you want to exercise your rights, have a complaint, or just have questions,
please contact us at customers@cakesandgrace.com.
We may amend this Privacy
Policy from time to time to reflect how we are processing your data.
9.1
If we make significant changes, we will make
them clear on the Cakes & Grace website or other Cakes & Grace services,
or by some other means of contact such as email, so that you are able to review
the changes before you continue to use our Site. If you object to any changes,
you may close your account.
9.2
You acknowledge that your continued use of our
services after we publish or send a notice about our changes to this Privacy
Policy means that the collection, use and sharing of your personal data is
subject to the updated Privacy Policy.
We use cookies and similar
technologies (e.g. cookies, ad tags) to recognize you across different
device(s). You can control cookies through your browser settings and other
tools. For more information on cookies, please see our Cookies
Policy.
Should there be any
inconsistency between the English language version of this Privacy Policy and
any translation hereof, the English language version shall prevail.
If you:
·
Have any questions or feedback about this notice
·
Would like us to stop using your information
·
Want to exercise any of your rights as set out
above, or have a complaint
Please do not hesitate to
contact our Customer
Service team, who will gladly answer any questions you may have.